PDF] How can live streamers enhance viewer engagement in eCommerce streaming?
Por um escritor misterioso
Descrição
The survey results suggest streamers’ authenticity, attitudinal similarity and customer response capability enhance intimacy perceived by online viewers, leading to viewers' online engagement. eCommerce live streaming has enabled new forms of customer engagement, where live streamers, viewers and platform owners engage each other in real time to hawk and trade goods and services. Central to live streaming sales are live streamers. It is therefore critical to discover techniques to maximize live streamers’ engagement with viewers. Based on the intimacy theory, we propose the perceived intimacy live streamers created improves online engagement with viewers. Our survey results suggest streamers’ authenticity, attitudinal similarity and customer response capability enhance intimacy perceived by online viewers, leading to viewers' online engagement. Contributions of our study are discussed.
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://www.marketsandmarkets.com/Images/video-streaming-software-market.jpg)
Video Streaming Software Market Size, Industry Share Forecast
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://ars.els-cdn.com/content/image/1-s2.0-S0747563221003757-gr1.jpg)
How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective - ScienceDirect
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://ikancorp.com/prod1/wp-content/uploads/2023/03/Ikan-212506-Interactive-Live-Streams-infographic1.jpg)
How To Drive Engagement With Interactive Live Streams - Ikan
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://cdn.shortpixel.ai/spai/q_glossy+w_998+to_auto+ret_img/streambee.io/wp-content/uploads/2023/03/engagement-tab-hero-1.png)
Engagement analytics - StreamBee
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://pub.mdpi-res.com/sustainability/sustainability-14-01045/article_deploy/html/images/sustainability-14-01045-g001.png?1642497618)
Sustainability, Free Full-Text
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://onlinelibrary.wiley.com/cms/asset/a5f7dcd3-378e-452d-9d37-e9221bbaabf3/ijcs12960-fig-0004-m.jpg)
The commercial impact of live streaming: A systematic literature review and future research agenda - Xu - 2023 - International Journal of Consumer Studies - Wiley Online Library
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://www.mckinsey.com/~/media/mckinsey/business%20functions/mckinsey%20digital/our%20insights/its%20showtime%20how%20live%20commerce%20is%20transforming%20the%20shopping%20experience/standard-its-showtime.jpg)
Live commerce is transforming online shopping
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://i1.rgstatic.net/publication/349153132_How_can_live_streamers_enhance_viewer_engagement_in_eCommerce_streaming/links/603ce70fa6fdcc9c78057143/largepreview.png)
PDF) How can live streamers enhance viewer engagement in eCommerce streaming ?
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://journals.sagepub.com/cms/10.1177/00222437211002477/asset/images/large/10.1177_00222437211002477-fig4.jpeg)
Happiness Begets Money: Emotion and Engagement in Live Streaming - Yan Lin, Dai Yao, Xingyu Chen, 2021
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://cdn.statcdn.com/Statistic/1030000/1030795-blank-754.png)
Top game streaming platforms hours watched 2022
de
por adulto (o preço varia de acordo com o tamanho do grupo)